Welcome to the United Kingdom section of the Global Trend Report, where we take a closer look at what Brits are shopping for this autumn
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At 1 million and growing, British consumers make up the largest return shoppers in the UK over the past six months. They prefer to shop in the evening around 8 pm via their mobile device, with the majority using their debit card to make purchases. Beauty, fitness and casual fashion top their list this season, checking out with an average of three items per category.
London
Manchester
Glasgow
Birmingham
Liverpool
Their favorite beauty products are those with a famous face behind them, they can’t resist the latest sneakers and they’re stocking up on florals.
Now that quarantine has started to lift for most Brits, the loungewear of spring and summer has begun to taper off in exchange for pieces that can make the transition from home to office. And while the all-natural makeup look still reigns supreme, makeup lovers are beginning to rediscover old products in new ways - think less eye makeup, and more makeup centered around skincare.
According to our data, consumers are also beginning to invest more in haircare, as people begin to incorporate transformative hair products into their routines. It’s sure to be a season of new beginnings.
As 90s nostalgia grows in popularity both in popular culture and via social media trends, it is no surprise that butterfly emblems have made a huge comeback. The UK and its young designers have also displayed a move away from basic colours and blocking and are utilising expressive abstract prints to dress up their look.
Tonal oatmeal and navy make for the perfect backdrop to hinge abstract prints together. These calming colours are contrasted by a sharp rise in the popularity of berry-coloured pieces. A colour viewed as a grown-up Millennial pink, perfect for Autumn.
Beauty, fitness and casual fashion are holding strong for UK shoppers. Below is a snapshot on which brands hold top spots with Clearpay users this Autumn.
It’s no surprise to see fragrance topping the list. According to Clearpay’s consumer psychologist, Shakaila Forbes-Bell, consumers are looking for ways to transport themselves and scent is a great vehicle to do that. More on our it list below.
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The UK has shown an overwhelming preference for casual comfort and transitional items over fashion pieces. Where the Northern cities are purchasing key streetwear items, like trainers and sweatshirts in droves, Southern buyers have focused more on casual outwear to see them through to the Winter.
This year, weekly purchasing trends have flipped on their heads. Whereas previously partywear would be prominent in sales heading toward the weekend, shoppers are now filling their baskets with comfort items such as slippers and fleeces.
Monday
Loafers
Mid-Week
Pinafore
Friday
Fleece
Weekend
Slippers
Monday
Loafers
Mid-week
Pinafore
Friday
Fleece
Weekend
Slippers
During lockdown, skin care regimes were where customers invested their money. Now that these have been established and lockdown lifted, sales have sparked around haircare and beauty basics.
The UK’s requirement to wear masks in all shops, bars and restaurants has resulted in a spike in fashion-masks, as shoppers utilse this new accessory to show off their individual style. As the new season arrives, there is also a heightened appetite for belts to cinch waists that have whittled due to lockdown workouts.
TOP SILHOUETTES:
With UK customers expecting to be home a bit more this season, they are embracing a more casual aesthetic for Winter, with the more everyday styles and shapes taking precedence over smarter, formal options.
TOP SILHOUETTES:
Fashion led footwear has seen an overwhelming spike after the comfort of lockdown, with 1960’s-style patent boots being a firm favourite with buyers alongside smart/casual flatforms.
TOP SILHOUETTES:
Knitwear silhouettes are predominantly all in a pullover style, with cardigans and zip-ups becoming less popular as the UK consumer looks to style their outfit easily and quickly without layering underneath.
